'Know Who You Need & Delegation vs. Adoption' with Wendi Mathis Held

This week we invited on Wendi Held to discuss getting the right pieces in place for exiting your business, making those hard choices on who to take with and who to leave behind and the difference between delegation and adoption.

Wendi Mathis Held leads In The Black Retail as a Fractional Revenue Officer, supporting SMBs with strategic insights and growth-oriented guidance. A passionate advisor and investor, she partners with businesses to help them unlock their potential and achieve sustainable growth.

Previously, Wendi founded True Hero, a full-service Amazon agency that successfully grew premium brands on the largest e-commerce platform for over 14 years. In 2024, the company was acquired by Channel Key where she continues to serve as SVP with a focus on sales development and strategy.

With 25+ years of experience in e-commerce and retail, Wendi is skilled in new business development, customer relationship management, and retail marketing. Her expertise enables her to navigate the ever-changing retail landscape and deliver impactful strategies.

To find more information on The Five Facets and Evolve Leadership Consulting visit the link here or email us at info@theevolvedifference.com

Hosts: Dave Newell & Hannah Pniewski

Produced by: Dave Newell, Hannah Pniewski and Christopher Paul Smith

Edited by: Christopher Paul Smith

Coordination: Katie Newell